The full ProMom app goes live on the App Store
After months in beta, the full ProMom app is live on the App Store.
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Last updated
Latest
ProMom opens its first beta
ProMom opens its first beta to early users.
ProMom arrives on the App Store in early access
The first version of ProMom arrives on the App Store for early access users.
Fact sheet
- Company
- ProMom Inc.
- Headquarters
- San Francisco, CA
- Founded
- January 2024
- Product
- ProMom: Fertility & Pregnancy, an iPhone app on the App Store
- Who it serves
- Women trying to conceive, through pregnancy and postpartum, and through their baby's first two years
- Milestones
- The full ProMom app goes live on the App Store, August 2025
- ProMom opens its first beta, March 2025
- ProMom arrives on the App Store in early access, December 2024
- Medical Advisory Team
- OB-GYN, fertility and pediatric physicians, working under a signed clinical charter
- Business model
- Free to download, with an optional Premium subscription
- Privacy
- No ads. User data is never sold and never used to train AI models. Privacy policy Health data notice
- Users
- 3,000+ registered users since public launch (as of September 2026)
How to write our name
ProMom
One word, capital P and capital M. Not Pro Mom, Promom or ProMom AI.
Boilerplate
Short boilerplate
Most of motherhood happens between appointments. ProMom is a clinically governed motherhood platform built for that time, supporting women from trying to conceive through their baby's first two years with personalized guidance, decision support, and detailed tracking in one place.
Full boilerplate
Most of motherhood happens between clinical appointments: the questions, the decisions, and the constant tracking that fill the weeks in between. ProMom is an all-in-one motherhood support platform built for that time, bringing questions, decisions, and detailed tracking into one place from trying to conceive through pregnancy, postpartum, and a baby's first two years. ProMom's guidance is clinically governed by its Medical Advisory Team of OB-GYNs, fertility specialists, and pediatricians, who operate under a signed clinical charter governing the sources the platform draws from, how it answers, and when it recommends a user contact her provider. Personalized to each user's stage and history, ProMom is designed to reduce the mental load of modern motherhood, not add to it.
Available experts
Trying to conceive
Dr. Valerie Flores, MD
Medical Advisor (Fertility)
Can speak to: Fertility, Trying to conceive
Expecting & Postpartum
Dr. Andrew Lin, MD, MMM, FACOG
Medical Advisor (OB-GYN)
Can speak to: Pregnancy, Postpartum recovery
First years
Dr. Jacqueline Winkelmann, MD, FAAP
Medical Advisor (Pediatrics)
Can speak to: Newborn care, Infant feeding and sleep
How ProMom guidance works
ProMom's Medical Advisory Team works under a signed clinical charter that puts user safety ahead of engagement and growth. Here is what that means in practice.
Clinically governed
Our Medical Advisory Team approves the sources ProMom draws from and sets the standards its guidance has to meet.
Not the open internet
ProMom draws from a curated library of clinical sources approved by our Medical Advisory Team.
Safety rules run first
Red-flag rules set by clinicians run before the model answers. The escalation call is never the AI's to make.
What it doesn't do
ProMom supports and informs. It doesn't diagnose or replace a provider.
Privacy
- No ads
- Data never sold
- Never used to train AI models
Story angles
Built after a high-risk pregnancy
Two founders, a long fertility journey and a high-risk pregnancy that left them stitching answers together from a dozen apps.
The weeks between appointments
Most of pregnancy and new parenthood happens between visits. Where the questions go, and what good support looks like there.
Who decides what a health app can say
What changes when a signed medical charter, not an engagement metric, sets the rules for an AI assistant.
Privacy in fertility and pregnancy apps
What ProMom collects, what it never does with it, and the choices behind both.
Assets
Free for editorial use. Please don't alter or recolor the logo.
Logo
Brand colors
- Deep Fir #234A43: ProMom brand color Deep Fir
- Copper #B86F4D: ProMom brand color Copper
- Paper #FAF9F6: ProMom brand color Paper
- Ink #26312D: ProMom brand color Ink
Headshots
Quick answers
What is ProMom?
ProMom is an iPhone app, made by ProMom Inc., that brings questions, decisions and tracking for fertility, pregnancy, postpartum and a baby's first two years into one place.
Who founded ProMom, and when?
Leon Farasati (CEO) and Sheila Nasehi (CTO) founded ProMom in January 2024.
Where is ProMom based?
San Francisco, California.
How many people use ProMom?
3,000+ registered users since public launch, as of September 2026.
Who stands behind ProMom's clinical guidance?
A Medical Advisory Team of OB-GYN, fertility and pediatric physicians, working under a signed clinical charter.
Does ProMom diagnose or replace a doctor?
No. ProMom supports and informs. It does not diagnose or replace a provider.
Does ProMom make baby products?
No. ProMom Inc. makes one product, an iPhone app. It does not make breast pumps, vitamins or other physical products.
Is ProMom free?
ProMom is free to download, with an optional Premium subscription.
Does ProMom sell user data?
No. ProMom has no ads, never sells user data and never uses it to train AI models.
How can journalists reach ProMom?
Email Katherine Solem, Head of Marketing, at pr@promom.ai. We reply within one business day and honor embargoes.
Is ProMom on Android?
Not yet. ProMom is an iPhone app, and Android is coming soon.
On deadline?
Email pr@promom.ai
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